Branding Questionnaire

  • In a few sentences, explain who you are, what you do, and the benefits of your product/service.
  • Consider attributes that you'd you like your logo to reflect. Key words can be helpful: are you environmental and urban? Technological and futuristic? Be thorough.
  • Names and website links would be helpful. Also, what makes your company unique? Do you provide different/better services and products?
  • Website? Stationary? Brochures? T-shirts? Billboards?
  • Gender, age range, income level, location, education, etc. This doesn't mean this is the only type of person you market toward, just the primary type.
  • Other logo designs you like (or don't like) or any designs of any kind that you think have the right tone would be helpful.