» Branding Questionnaire

What's your company name?*
How would you describe your company?*
In a few sentences, explain who you are, what you do, and the benefits of your product/service. If you have a mission statement, that's the perfect sort of thing to go here.
Who is your target audience?*
Describe your quintessential client/customer: gender, age, income level, location, education, etc. This doesn't mean it's the only type of person you seek out, just the most likely.

What values do you want your brand to convey?*
Consider attributes you'd you like your brand to reflect. What feelings and messages do you want the brand to communicate? Trust and maturity? Fun and friendliness? Growth? And so on.
Brand Traits
For the following traits, move the slider to a position that reflects the feelings your brand should convey. If a particular duo either doesn't matter or you think either fit, just leave the slider centered.
Soft - Tough
Playful - Serious
Vintage - Modern
Calm - Loud
Minimal - Ornate

Do you have any other design direction to offer?*
Do you have color/symbol ideas, or things you've been inspired by? Anything you want to avoid completely? Other designs you like (or don't) would be helpful, along with explanations about what you like (or don't) about them.
Your Name*
Your Email*
Name
This field is for validation purposes and should be left unchanged.

Branding Questionnaire