Story2 helps prospective college students with admissions essays. They wanted the logo and overall brand to represent writing, storytelling, and creativity, while remaining fresh/young as well as crisp/professional. The scribbled left double quote represents those ideas and the blue/purple/orange color scheme fits the right tone.
Every piece of their branding was designed to be cohesive and fit the tone they were looking for. The blue/purple/orange gradient is used throughout all print and digital materials.
Letterhead, envelopes, and all stationary fit the theme as well.
Posters too. Overall, the brand materials all fit together in color scheme, layout, fonts, etc. The same tagline is used throughout and further defines the brand.
Cody Schatzle has a holistic understanding of web design that's hard to come by. He thoughtfully balanced functionality and aesthetics to give us something that looked great and worked even better. Taking the time to understand of our specific business goals helped him build an end product that we couldn't be happier with. He was ridiculously speedy in his execution and tremendously helpful throughout the project and even after it had launched.— Jack Scotty, Story2
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