Steamboat is a proposed retail market for Poughkeepsie. The location was formerly the premiere place for steamboat pickups/drop-offs, so the logo is an abstraction of a ship’s wheel + water, but as an S.
The branding was extended to flyers, posters, and other materials, including a custom-designed map to show the proposed layout/location of the market and to ask people to show support.
The website was designed to match the branding as well, to reiterate some of the same information from the print materials, and to allow public comment via embedded facebook comment feed. It was built in WordPress, making it easily editable. Content can be added/removed/changed with a few clicks.
I am pleased to call Cody a friend and someone I call on for advice. He is sharp all around -- just leave him alone and let him work. He's one of those people you should not try to micromanage or question too heavily. Let him be, and he'll give you beautiful work.— Michael Lund, Steamboat District Market
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