Crown is a NY based investment firm looking to back small startups. They wanted their brand and logo to feel professional, crisp, and affluent, but also young and modern.
The brand uses white and black predominantly, with the logo being the only real splash of color, creating a clean, polished, refined overall look.
All materials designed for Crown bear the intended affluence of the brand in mind — high quality, textured papers where necessary, with the logo letterpressed in.
The website was designed to expand the angular elements in the logo to other uses, and to be simple, easy to navigate, and responsively designed for desktops, tablets, and mobile devices alike.
Here you can see the way the website’s layout/design was taken directly from the design of the logo.