Greg Ball is a former NY state Senator (district 40 at the time). His branding was meant to be simple, punchy, and “classic political”, i.e. super-ultra American.
His branding used the same bold headline fonts throughout, on all design pieces. Over the course of his tenure as senator, something in the range of 100 flyers, 250 mailpieces, 20 billboards, 40 posters, and various other print pieces were created.
The materials generally always have large photos of Greg/whatever other subjects are relevant to the piece.
A line of billboards went up in the district towns, including Dutchess, Putnam, and Westchester counties.
Most print campaigns included all different types of pieces. A single campaign often had a poster, mailpiece, and flyer.
The website was designed to fit his branding and to allow users/voters to read about Greg’s positions, see upcoming events, view photos/videos, and get information about volunteering or contacting him.