Lifegrip is a quick-action safety horn system designed for motorcycle handgrips. It allows the rider to simply squeeze the grip rather than finding the horn, resulting a time saved and therefore potentially distance to a possible (hopefully avoided) accident. The logo was designed to mimic the lightning bolt design of the product itself, as well as the copper color of the inset, and the mark is an overall circular shape so that it can fit on the end of the handgrip. It’s meant to feel crisp and polished, but also solid and tough.
The website was designed to give Lifegrip a web presence where people could learn more about the product, why it’s needed, and to actually purchase it.
The website is designed as a long single page scroll because it doesn’t have a huge amount of content. It’s basically a webpage made for a single product.
The website was designed to be responsive; to accommodate tablets, smartphones and any other mobile devices. It was built in WordPress, making it easily editable. Content can be added/removed/changed with a few clicks.
The mobile version of the website allows exactly the same functionality and information as the desktop version, but with an accommodating layout and structure. The branding is preserved as well, so the website “feels” the same and doesn’t look like a generic mobile template website.