MolarMerch Logo, designed by Query Creative in the Hudson Valley

Dentistry is a field all-too synonymous with “boring”. The challenge was to make a fun, easy to understand brand. The logo needed to be viewed as approachable and friendly, rather than stuffy and dull.

MolarMerch Cards, designed by Query Creative in the Hudson Valley

The brand was designed to be simple, clean, and approachable. Dentistry-related brands often seem stuffy and too inaccessible; the while idea behind the creation of this branding was an attempt to counter that.