Dentistry is a field all-too synonymous with “boring”. The challenge was to make a fun, easy to understand brand. The logo needed to be viewed as approachable and friendly, rather than stuffy and dull.
The brand was designed to be simple, clean, and approachable. Dentistry-related brands often seem stuffy and too inaccessible; the while idea behind the creation of this branding was an attempt to counter that.